How to Improve E-commerce Conversion Rates
The changes to speed, product pages and checkout that affect sales most.
The changes that most often improve e-commerce conversion are making pages load fast on mobile, writing clear product pages with specifications, real photos and delivery information, and shortening checkout with guest checkout and familiar payment methods.
- Most store traffic is mobile: test there first.
- Show delivery cost and time before checkout.
- Every extra checkout field costs sales.
Make it fast on mobile
Compress images, limit third-party scripts and test on a mid-range phone over a mobile connection.
Answer questions on the product page
Specifications, real photos, stock status, delivery cost and time, and the returns policy should all be visible without scrolling far.
Shorten checkout
Offer guest checkout, ask only for what you need, autofill addresses and offer the payment methods your customers expect, including cash on delivery in Bulgaria.
Measure
Track product views, add-to-cart, checkout started and purchase, and look for the step where most people leave.
Frequently asked questions
What is a good e-commerce conversion rate?
It varies widely by sector and price point; compare against your own history rather than industry averages.